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When a company’s enviro claims sound convincing … - CEO North America
Summary by Chief Executive Officer North America
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When a company’s enviro claims sound convincing … - CEO North America
Greenwashing is when corporations use eco-sustainability as a marketing tool. But can you tell if they’re for real? Here are some ways you can check them out. Companies tout these certifications. But a 2022 study by the Changing Markets Foundation (CMF) found that the standards set by the majority of the 10 or more popular certification initiatives for the fashion industry aren’t difficult to meet and lack accountability. Artificial claims about…
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