What the Co-Founder of Starbucks Learned About Undertaking and Almost Cost Him Everything

Finding good coffee in the United States was almost impossible in the 1970s. Most consumers were used to a low-quality product, with no options that really stood out. In that context, three young 20-year-olds, Zev Siegl , Jerry Baldwin and Gordon Bowker, decided to change the rules of the game. Without business experience but with a shared passion for quality coffee, they founded in 1971 the first Starbucks coffee shop in Seattle. What started a…