US EditionWhat Is CPM? Meaning, Formula, and MENA Benchmarks - Digital Boom
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What Is CPM? Meaning, Formula, and MENA Benchmarks - Digital Boom
CPM, or Cost Per Mille, is a pricing model where advertisers pay for every 1,000 impressions. It’s commonly used in display, video, and brand awareness campaigns where the goal is visibility, not clicks or conversions. How is CPM Calculated? Use this formula to calculate CPM: CPM = (Total Cost ÷ Total Impressions) × 1,000 Example: If you spent $400 and your ad was shown 200,000 times: CPM = (400 ÷ 200,000) × 1,000 = $2.00 Why CPM Matters CPM is …
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