What happens when people get downvoted on Reddit? Scientists uncovered a surprising answer

What happens when people get downvoted on Reddit? Scientists uncovered a surprising answer

Receiving a thumbs-down on social media does not push people away from the conversation, but instead tends to encourage them to post more while softening their tone. A new study published in the Journal of Marketing Research provides evidence that negative peer feedback prompts users to remain engaged rather than retreating into isolated communities. These findings suggest that allowing downvotes on social platforms might help moderate extreme d…