US EditionPart Toy, Part Fashion, the Arrival of the Viral Labubu Was a Long Time in the Making
- Labubu, a plush character designed by illustrator Kasing Lung in 2015, rose to widespread recognition through the Chinese company Pop Mart.
- The toy’s rise began when Lung partnered with Pop Mart in 2019 to sell Labubu figurines that later became collectible icons.
- Pop Mart capitalized on Labubu’s appeal with key ring plush toys in 2023, which celebrities and influencers rapidly popularized on social media.
- Labubu triggered a 1,200% plush toy revenue increase in 2024 for Pop Mart, whose total annual revenue doubled to 13.04 billion yuan .
- Pop Mart plans 50 new U.S. Stores in 2025 and continued seasonal Labubu releases amid strong adult buyer demand and supply challenges.
61 Articles
61 Articles
Behind the blind box boom: the global ascent of Pop Mart’s Labubu · TechNode
Labubu, a brand under Chinese pop toy giant Pop Mart, has rapidly risen to global fame in recent months. Originally created by Hong Kong-born artist Kasing Lung as part of his Nordic folklore-inspired series, Labubu has become a popular icon in the designer toy world, known for its signature pointy ears, nine jagged teeth, and mischievous grin. Its popularity spans from China to Europe and from the US to Southeast Asia, symbolizing the growing i…
Labubu, the plush toy from China's Pop Mart, is a social media sensation, but the toothy little monsters weren't an overnight success. After appearing a decade ago, the Labubu…
Labubu: The Plush Phenomenon Shaping Toy Culture
Labubu: The Plush Phenomenon Shaping Toy Culture Labubu, a plush toy from China's Pop Mart, has taken the social media landscape by storm, securing its position in the collectible toy market. Originally created by artist Kasing Lung in 2015, Labubu gained traction in 2019 when Pop Mart began selling the character's figurines.The plush toys, popularized in 2023 via accessories like key rings, quickly became a staple for celebrities and influencer…
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