US EditionWhat are customer data platforms, and why does your business need one?
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What are customer data platforms, and why does your business need one?
You started your small business because you’re passionate about what you do, and you’re great at it. But in today’s world, passion and skill are only part of the equation. To truly thrive, you need to understand your customers – deeply. We’re not just talking about knowing their names but truly grasping their needs, preferences and journey with your business. Sound complicated? It doesn’t have to be. For years, big corporations have used sophist…
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