US EditionMcDonald's CEO Burger Video: Ketchup With This Bizarre New Meme
McDonald's CEO hyped the new Big Arch burger but took a tiny bite in a promotional video that sparked memes and rival fast food brands' mockery online.
- On Tuesday, McDonald's launched the Big Arch, and a month earlier Chris Kempczinski, McDonald's CEO, posted an Instagram taste-test video where he praised the burger but took an unusually tiny bite.
- Last year, McDonald's ran a Netherlands holiday ad by TBWA\Neboko that fans criticized as AI-generated, and the company recently found not every advertisement lands as intended.
- Across social media, brands and comedians mocked the clip, with Burger King UK, Subway Singapore, Wendy's UK, WingStop Canada, Mini, Cat Sullivan, and users joining the parody; Wendy's UK said, `We do love a square.`
- Many users noted confusion over the tiny chomp, with commenters questioning Kempczinski's claim he loved the product after taking a small bite.
- Ad executives framed the episode as part of a craft-versus-technology debate, with agency voices arguing it reflects tensions shaping reception and observers noting McDonald's advertising record raises reputational stakes.
13 Articles
13 Articles
With the new McDonald's sandwich, I'm not lovin' it
Chris Kempczinski is one of the great male beneficiaries of the #MeToo heyday, winning the internal promotion to replace McDonald’s CEO and president Steve Easterbrook after the latter was accused of improper sexual relations with his subordinates. Kempczinski, a marathon runner who claims he stays fit while eating at the restaurant daily by ordering Filet-O-Fish sandwiches without tartar sauce and Egg McMuffins sans bacon, has presided over a 6…
A video in which he tastes one with little conviction became viral, and Burger King promptly responded
Wendy's And A&W Are The Latest Fast Food Joints To Shove The McDonald's CEO Into A Locker
I bet back in February, when McDonald's CEO Chris Kempczinski posted a cringe-tacular video of him eating his company's newest "product," the Big Arch, he was glad that all he got was a bit of ribbing for a day or two. Then it was over…But, oh, how wrong he was.Learn More About The Ultimate College Hoops ExperienceEarlier this week, the big boss at Burger King decided to reignite the Burger Wars of old and show his counterpart at the Golden Arch…
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