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Well-known Danish-founded chain with wild plans

Summary by Ekstra Bladet
There is a particular focus on the Middle East at Joe & The Juice, which, 23 years after opening, aims to reach 500 stores there and 1000 worldwide by 2028. At the same time, the board of directors is being expanded with a high industry profile.
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Ekstra Bladet broke the news in Denmark on Saturday, March 29, 2025.
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