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Welcome to startup mode: Why Realtors need to rethink their value proposition

A colleague and close friend at Microsoft recently told me that since the rise of artificial intelligence, it feels like she’s working at a startup. This was shocking to me. With a majority market share in most of its core business areas and nearly the largest market capitalization in the world, Microsoft is a 50-year-old dominant force in the industry. How is it that they could be acting like a start-up? To hear my colleague tell it, the enviro…
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REM | Real Estate Magazine broke the news in on Friday, August 1, 2025.
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