US Edition"We Want to Conquer Those Who Grew up on a Subaru but Also Customers of Other Brands" - the Economist
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The local subsidiary of the Japanese brand was part of the regional launch of the New Forester, a model that represents 40% of its sales. However, the change goes through the flexibility to import, allowing it to expand the network of dealers and to grow steadily "between 40 and 60%".
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