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WBD Sees Ads Entering the ‘Age of Relevance’, Shoppable TV – Beet.TV
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WBD Sees Ads Entering the ‘Age of Relevance’, Shoppable TV – Beet.TV
RANCHO PALOS VERDES, CALIF. – With digital advertising facing mounting challenges around identity and privacy, media giants are looking to alternative strategies that can deliver personalized experiences without relying on individual user data. The industry has entered what one executive calls “the age of relevance,” where understanding the emotional context of content creates powerful opportunities for brands to connect with audiences in meanin…
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