Rancho Palos Verdes, CA Breaking News Headlines Today

News about Rancho Palos Verdes

Stay current with all the latest and breaking news about Rancho Palos Verdes, compare headlines and perspectives between news sources on stories happening today. In total, 18 stories have been published about Rancho Palos Verdes which Ground News has aggregated in the past 3 months.

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Roku’s Jeff Katz: Amazon Partnership Reaches ‘80% of U.S. CTV Footprint’ – Beet.TV

RANCHO PALOS VERDES, CA — Roku and Amazon are integrating their connected TV operating systems to reach more than 80% of the U.S. market, promising to create even more massive scale for marketers. “By combining those two data sets, we now have the ability to reach over 80% of the US CTV footprint through Amazon and Roku’s operating system, which is really powerful for marketers,” Jeff Katz, head of Emerging Sales at Roku, told Beet.TV contributo…Rancho Palos Verdes · Rancho Palos Verdes Read Article

CTV Growth is Fueling Both Opportunity and Complexity: OpenX’s Stacey Bohrer – Beet.TV

RANCHO PALOS VERDES, CA – As connected TV continues to pull viewers and ad dollars online, the advertising ecosystem is entering what may be its most dynamic, and complicated, phase yet, said Stacey Bohrer, senior vice president of buyer development for the Americas at OpenX. Speaking with Beet.TV contributor David Kaplan at the Beet Retreat LA, Bohrer described today’s media landscape as “ridiculously busy,” evolving rapidly and becoming more d…Rancho Palos Verdes · Rancho Palos Verdes Read Article

Kinective Media’s Alissa Spiwak: Starlink will Enable Real-Time Ad Optimization at 30,000 Feet – Beet.TV

RANCHO PALOS VERDES, CA — Retail media and commerce media networks are often flying blind when targeted consumers share login info. But United Airlines’ commerce network Kinective Media rarely flies off course thanks to the specifically known travelers taking its seats. “You have to be you to sit on our airplane. There’s no way around it. You’ve proven it four times through TSA,” Alissa Spiwak, advertising partnerships director at Kinective Med…Rancho Palos Verdes · Rancho Palos Verdes Read Article

Advertisers are Coming Back to News, With Better Tools: Ad Fontes Media’s Vanessa Otero – Beet.TV

RANCHO PALOS VERDES, CA – At a time when misinformation, polarization and platform fragmentation dominate the media landscape, Vanessa Otero said one thing is clear: advertisers are relearning how to trust news, so long as they have the right data. Otero, Founder, CEO of Ad Fontes Media, says her company’s mission is simple but ambitious: rate news sources for both reliability and political bias so that consumers, educators, publishers and adver…Rancho Palos Verdes · Rancho Palos Verdes Read Article

Twelve Labs’ Soyoung Lee: Video Foundation Models Finally Enable ‘Holistic’ Contextual Understanding – Beet.TV

RANCHO PALOS VERDES, CA — There’s a lot more to analyzing streaming video than what meets the eye. And while all kinds of software promises to plumb the depths…Rancho Palos Verdes · Rancho Palos Verdes Read Article

Mobile Gaming Drives Performance for Programmatic Ads: Zynga’s Corentin Leydis – Beet.TV

RANCHO PALOS VERDES, CA – Mobile gaming is emerging as a powerful complement to connected TV, giving advertisers new ways to combine premium storytelling with programmatic scale and measurable performance, according to Zynga executives speaking at the Beet Retreat LA. In an interview with Beet.TV contributor David Kaplan, Corentin Leydis, Zynga’s head of programmatic sales and agency relations, said the company is helping brands tap what he desc…Gaming · Rancho Palos Verdes Read Article

Elevating Context, Commerce Media and the Power of Signals: Uber Advertising’s Kristi Argyilan – Beet.TV

RANCHO PALOS VERDES, CA – Uber Advertising is redefining what contextual and commerce media can deliver as brands look to connect more meaningfully with consumers in moments that matter. In this conversation at the Beet Retreat LA, Kristi Argyilan, global head of advertising at Uber Advertising, outlined how real-time signals, first-party data collaboration and AI are converging to make advertising more relevant, immersive and effective. Argyila…Rancho Palos Verdes · Rancho Palos Verdes Read Article

Adtech’s ‘Growth Paradox’ Deepens, but Marketers can Reverse It: StackAdapt’s Anna Grodecka-Grad – Beet.TV

RANCHO PALOS VERDES, CA – As the advertising industry grapples with budget pressure, rising channel complexity and an ever-widening tech stack, the familiar mandate to “do more with less” has become an exhausting refrain. At the Beet Retreat LA, Anna Grodecka-Grad, SVP of Global Client Services at StackAdapt, argued that the real challenge, and opportunity, lies in doing more of what matters, not simply asking teams to work harder. “People talk …Rancho Palos Verdes · Rancho Palos Verdes Read Article

Fix the ‘Spine’ of Content to Fix Measurement, Says TiVo’s Zamaniyan – Beet.TV

RANCHO PALOS VERDES, CA — In the television industry’s move toward new measurement standards, much of the focus has been on the proliferation of new currencies. But what if simply swapping out one ratings provider for several alternatives doesn’t address the foundational challenges? With viewers scattered across countless linear and streaming services, the accuracy of any measurement system owes much to its ability to first identify precisely wh…Rancho Palos Verdes · Rancho Palos Verdes Read Article

More Is More: Epsilon’s MacPherson Argues Broader Data Is the Key to Better AI – Beet.TV

RANCHO PALOS VERDES, CA — The advertising industry is rushing to embrace artificial intelligence. For Gillian MacPherson, VP, product and consumer insights at Epsilon, the key to unlocking AI’s potential is a robust data foundation built on a solid identity layer that can unify disparate information sources. “If you’re able to have a sound identity layer that can identify consumers and then use permissioned and robust first-party data combined w…Artificial Intelligence · Rancho Palos Verdes Read Article

News about Rancho Palos Verdes

News about Rancho Palos Verdes

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Roku’s Jeff Katz: Amazon Partnership Reaches ‘80% of U.S. CTV Footprint’ – Beet.TV

CTV Growth is Fueling Both Opportunity and Complexity: OpenX’s Stacey Bohrer – Beet.TV

Kinective Media’s Alissa Spiwak: Starlink will Enable Real-Time Ad Optimization at 30,000 Feet – Beet.TV

Advertisers are Coming Back to News, With Better Tools: Ad Fontes Media’s Vanessa Otero – Beet.TV

Twelve Labs’ Soyoung Lee: Video Foundation Models Finally Enable ‘Holistic’ Contextual Understanding – Beet.TV

Mobile Gaming Drives Performance for Programmatic Ads: Zynga’s Corentin Leydis – Beet.TV

Elevating Context, Commerce Media and the Power of Signals: Uber Advertising’s Kristi Argyilan – Beet.TV

Adtech’s ‘Growth Paradox’ Deepens, but Marketers can Reverse It: StackAdapt’s Anna Grodecka-Grad – Beet.TV

Fix the ‘Spine’ of Content to Fix Measurement, Says TiVo’s Zamaniyan – Beet.TV

More Is More: Epsilon’s MacPherson Argues Broader Data Is the Key to Better AI – Beet.TV

Local News Publishers Too Big Arrow Icon

Breaking News Topics Related to Rancho Palos Verdes

Roku’s Jeff Katz: Amazon Partnership Reaches ‘80% of U.S. CTV Footprint’ – Beet.TV

CTV Growth is Fueling Both Opportunity and Complexity: OpenX’s Stacey Bohrer – Beet.TV

Kinective Media’s Alissa Spiwak: Starlink will Enable Real-Time Ad Optimization at 30,000 Feet – Beet.TV

Advertisers are Coming Back to News, With Better Tools: Ad Fontes Media’s Vanessa Otero – Beet.TV

Twelve Labs’ Soyoung Lee: Video Foundation Models Finally Enable ‘Holistic’ Contextual Understanding – Beet.TV

Mobile Gaming Drives Performance for Programmatic Ads: Zynga’s Corentin Leydis – Beet.TV

Elevating Context, Commerce Media and the Power of Signals: Uber Advertising’s Kristi Argyilan – Beet.TV

Adtech’s ‘Growth Paradox’ Deepens, but Marketers can Reverse It: StackAdapt’s Anna Grodecka-Grad – Beet.TV

Fix the ‘Spine’ of Content to Fix Measurement, Says TiVo’s Zamaniyan – Beet.TV

More Is More: Epsilon’s MacPherson Argues Broader Data Is the Key to Better AI – Beet.TV

Local News Publishers

Local News Publishers