Rancho Palos Verdes, CA Breaking News Headlines Today

News about Rancho Palos Verdes

Stay current with all the latest and breaking news about Rancho Palos Verdes, compare headlines and perspectives between news sources on stories happening today. In total, 23 stories have been published about Rancho Palos Verdes which Ground News has aggregated in the past 3 months.

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Digital Envoy’s Charlie Johnson: IP Addresses Are Like ‘Hyperactive Toddlers on Sugar’ – Beet.TV

RANCHO PALOS VERDES, CALIF — IP addresses for targeting is a particular challenge for marketers due to the volatile, unpredictable nature of signals that change locations constantly, creating measurement and attribution problems that a location-focused approach aims to stabilize. Digital Envoy, the data provider that focuses on geo-location, sought to respond to those issues in Jan. 2025, when it launched LocID, which promised to deliver consist…Rancho Palos Verdes · Rancho Palos Verdes Read Article

AI Copywriting Bots Join With Humans to Go Beyond Garbage: Omnicom’s Stern – Beet.TV

RANCHO PALOS VERDES, CALIF. – The math sounds terrible at first: 90% of what an AI copywriting agent produces is garbage. But that still leaves 10 usable ideas generated in 60 seconds – a feat no human could match. That calculation is reshaping how creative teams approach campaign ideation, turning artificial intelligence into a high-volume brainstorming partner rather than a replacement for human talent. “Even if 90% of those lines of copy are …Rancho Palos Verdes · Rancho Palos Verdes Read Article

Brand, Performance Budgets Merge as Marketers Chase Unified KPIs: Assembly’s Jill Kelly – Beet.TV

RANCHO PALOS VERDES, CALIF. — Long-standing distinctions between brand and performance media budgets are rapidly breaking down as marketers face economic pressure and intensify their focus on measurable outcomes, said Jill Kelly, CEO, North America at Stagwell’s Assembly Global. Speaking with Beet.TV contributor David Kaplan at the Beet Retreat LA, Kelly said clients are increasingly allocating spend against a unified set of short- and long-term…Rancho Palos Verdes · Rancho Palos Verdes Read Article

WBD Sees Ads Entering the ‘Age of Relevance’, Shoppable TV – Beet.TV

RANCHO PALOS VERDES, CALIF. – With digital advertising facing mounting challenges around identity and privacy, media giants are looking to alternative strategies that can deliver personalized experiences without relying on individual user data. The industry has entered what one executive calls “the age of relevance,” where understanding the emotional context of content creates powerful opportunities for brands to connect with audiences in meanin…Rancho Palos Verdes · Rancho Palos Verdes Read Article

Must see: Drone footage captures moment humpback whales "lunge" at school of fish

RANCHO PALOS VERDES, Calif. - A pod of whales was recently spotted off the California coast enjoying some dinner.Drone footage captured a group of humpbacks off the coast of Rancho Palos Verdes, California, lunge feeding on schools of fish. HEARTBREAKING PHOTOS SHOW WHALE MIGRATED 3,000 MILES DESPITE BROKEN SPINEAccording to the Marine Mammal Center, lunge feeding occurs when "the whale propels itself through a school of fish or krill with its m…Fish · Rancho Palos Verdes Read Article

Liquid Death Media Chief Pours Cold Water on CTV Conversion Hype – Beet.TV

RANCHO PALOS VERDES, CALIF. – Could the narrative around connected TV be shifting? Once seen as a pure-play brand-building medium, a growing chorus of vendors and agencies now pitches CTV as a bottom-funnel conversion driver. But for some, this view represents a fundamental misreading of both the medium and marketing itself. Benoit Vatere, Chief Media Officer at beverage brand Liquid Death, believes the industry is chasing a flawed premise by tr…Rancho Palos Verdes · Rancho Palos Verdes Read Article

TelevisaUnivision’s Bethany Hillman: Linear Dollars have Fully Arrived to CTV – Beet.TV

RANCHO PALOS VERDES, CALIF. – Linear TV ad budgets have gone from a steady migration to connected TV to a full-on deluge after two decades of industry predictions. The shift has followed linear viewership rates that push buyers toward direct insertion order deals seeking CPM guarantees and impression volume. “I’ve been saying this for 20 years, but linear dollars are actually coming online now,” Bethany Hillman, SVP for Data and Advertising Oper…Rancho Palos Verdes · Rancho Palos Verdes Read Article

AI is Streamlining Identity, Media Planning and Future of FAST: Spark Foundry’s Steve Birnbaum – Beet.TV

RANCHO PALOS VERDES, CALIF. – As artificial intelligence reshapes nearly every corner of modern media, Spark Foundry president Steve Birnbaum says its most transformative effect can be summed up in a single word: streamlining. From how agencies use data to how brands connect with consumers, AI is helping reduce complexity, accelerate decisions and surface insights that once took teams countless hours to extract. In a conversation at the Beet Ret…Artificial Intelligence · Rancho Palos Verdes Read Article

Retail Media Poised to Reshape Every Major Ad Channel: Analyst Andrew Lipsman – Beet.TV

RANCHO PALOS VERDES, CALIF. — Retail media is rapidly evolving from a performance-driven niche into a foundational layer across the entire advertising ecosystem, according to analyst and consultant Andrew Lipsman, speaking with Beet.TV contributor David Kaplan at the Beet Retreat LA. Lipsman argued that the industry’s understanding of retail media remains too narrow. While brands often see it as a branch of e-commerce marketing focused on drivin…Rancho Palos Verdes · Rancho Palos Verdes Read Article

Roku’s Jeff Katz: Amazon Partnership Reaches ‘80% of U.S. CTV Footprint’ – Beet.TV

RANCHO PALOS VERDES, CA — Roku and Amazon are integrating their connected TV operating systems to reach more than 80% of the U.S. market, promising to create even more massive scale for marketers. “By combining those two data sets, we now have the ability to reach over 80% of the US CTV footprint through Amazon and Roku’s operating system, which is really powerful for marketers,” Jeff Katz, head of Emerging Sales at Roku, told Beet.TV contributo…Rancho Palos Verdes · Rancho Palos Verdes Read Article

News about Rancho Palos Verdes

News about Rancho Palos Verdes

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Digital Envoy’s Charlie Johnson: IP Addresses Are Like ‘Hyperactive Toddlers on Sugar’ – Beet.TV

AI Copywriting Bots Join With Humans to Go Beyond Garbage: Omnicom’s Stern – Beet.TV

Brand, Performance Budgets Merge as Marketers Chase Unified KPIs: Assembly’s Jill Kelly – Beet.TV

WBD Sees Ads Entering the ‘Age of Relevance’, Shoppable TV – Beet.TV

Must see: Drone footage captures moment humpback whales "lunge" at school of fish

Liquid Death Media Chief Pours Cold Water on CTV Conversion Hype – Beet.TV

TelevisaUnivision’s Bethany Hillman: Linear Dollars have Fully Arrived to CTV – Beet.TV

AI is Streamlining Identity, Media Planning and Future of FAST: Spark Foundry’s Steve Birnbaum – Beet.TV

Retail Media Poised to Reshape Every Major Ad Channel: Analyst Andrew Lipsman – Beet.TV

Roku’s Jeff Katz: Amazon Partnership Reaches ‘80% of U.S. CTV Footprint’ – Beet.TV

Local News Publishers Too Big Arrow Icon

Breaking News Topics Related to Rancho Palos Verdes

Digital Envoy’s Charlie Johnson: IP Addresses Are Like ‘Hyperactive Toddlers on Sugar’ – Beet.TV

AI Copywriting Bots Join With Humans to Go Beyond Garbage: Omnicom’s Stern – Beet.TV

Brand, Performance Budgets Merge as Marketers Chase Unified KPIs: Assembly’s Jill Kelly – Beet.TV

WBD Sees Ads Entering the ‘Age of Relevance’, Shoppable TV – Beet.TV

Must see: Drone footage captures moment humpback whales "lunge" at school of fish

Liquid Death Media Chief Pours Cold Water on CTV Conversion Hype – Beet.TV

TelevisaUnivision’s Bethany Hillman: Linear Dollars have Fully Arrived to CTV – Beet.TV

AI is Streamlining Identity, Media Planning and Future of FAST: Spark Foundry’s Steve Birnbaum – Beet.TV

Retail Media Poised to Reshape Every Major Ad Channel: Analyst Andrew Lipsman – Beet.TV

Roku’s Jeff Katz: Amazon Partnership Reaches ‘80% of U.S. CTV Footprint’ – Beet.TV

Local News Publishers

Local News Publishers