Victory for shoppers as Atria Watford centre gets old name back

Victory for shoppers as Atria Watford centre gets old name back

The owners say Atria Watford will revert to the old Harlequin name as a result of public feedback.

Harlequin returns: SGS Group restores iconic name as Watford’s flagship destination enters bold new era

Retail Times publishes international & UK retail news covering products, data, tech, packaging, people, research, comment and more besides! In a headline move set to turn heads across the UK retail and leisure industry, SGS Group is bringing back the name Harlequin to atria Watford – one of the country’s most dynamic shopping, retail and leisure destinations- signalling a bold new chapter and a clear statement of intent. From summer 2025, atria …

Atria Watford to return to former name

Atria Watford owners SGS Group have announced it will return to its former name the Harlequin this summer.

Watford goes back to the future as Harlequin returns! – www.watford.gov.uk

It’s the news that Watford has been waiting for as the shopping centre at the heart of the town takes a bold step back to the future to reclaim its iconic Harlequin name!

Harlequin is back: Watford shopping centre to reclaim its original name

Watford’s main shopping centre is set to return to its roots this summer as it reclaims its iconic former name – Harlequin. After years of being known as atria Watford, the centre is set to relaunch under the Harlequin name following strong feedback from the local community. A new logo, signage and website will accompany the name change, with a bold new identity aimed at blending the centre’s history with a refreshed look and feel for 2025. The …