Watch out, Apple. ChatGPT and Chipotle have joined the list of the world's most valuable brands.

Check out which global brands are in the top 10 of the most valuable ones this 2025, according to Kantar's vig símo report.

Watch out, Apple. ChatGPT and Chipotle have joined the list of the world’s most valuable brands.

Apple ranked No. 1 on Kantar BrandZ’s annual most valuable global brand report. Jakub Porzycki/NurPhoto Try as they might, brands can’t take a bite out of Apple. Kantar BrandZ, a marketing data and analytics company, published its annual ranking of the world’s most valuable brands. The global market has weathered storms in the past, but the volatility caused by the COVID-19 pandemic and shifting consumer expectations over the last five years hav…

Watch out, Apple. ChatGPT and Chipotle have joined the list of the world's most valuable brands.

Apple ranked No. 1 on Kantar BrandZ's annual most valuable global brand report.Jakub Porzycki/NurPhotoBig Tech dominated Kantar BrandZ's most valuable global brand ranking.Apple topped the list for the fourth year in a row.Companies like ChatGPT and Chipotle made their debut.Try as they might, brands can't take a bite out of Apple.Kantar BrandZ, a marketing data and analytics company, published its annual ranking of the world's most valuable bra…

Kantar has recently released its BrandZ 2025 ranking of the world's most valued brands, and (unsurprisingly) ChatGPT is making a staggering 60th place entry, surpassing established companies such as Stripe and Chipotle. It is the highest entry in the ranking since Nvidia in 2021, highlighting the fulgurant impact of the generative AI on the brand landscape. Four French brands are slipping into the top 100: Louis Vuitton, Hermès, Chanel and L'Oré…

It is not a centuries-old brand nor does it have physical stores. But ChatGPT, the artificial intelligence tool created by OpenAI, debuted this year in Kantar’s BrandZ ranking as one of the 100 most valuable brands in the world. Its appearance in place 60 confirms the impact of AI on everyday life and lets us see what it means to have brand value today. Today, the rise of this brand shows that artificial intelligence is no longer a futuristic co…