US EditionAI, price power and the experimentation boom: Inside the future of ad measurement - adobo Magazine Online
This story is only covered by news sources that have yet to be evaluated by the independent media monitoring agencies we use to assess the quality and reliability of news outlets on our platform. Learn more here.2 Articles
2 Articles
AI, price power and the experimentation boom: Inside the future of ad measurement - adobo Magazine Online
GLOBAL – Measurement has come a long way, but it’s still not quite where advertisers need it to be. The latest entry in WARC’s Evolution of Marketing series, The Future of Measurement 2025 zooms in on the next wave of innovation in the world of media and creative effectiveness and the gaps that are still waiting to be filled.Three key forces shaping tomorrow’s marketing metrics: the sharp rise in marketing experimentation, the under-leveraged ro…
WARC Releases The Future of Measurement 2025
WARC has released The Future of Measurement 2025, a report that explores the latest emerging trends in media and creative measurement. It focuses on three key areas: the growth of marketing experiments, the price measurement gap and the rise of AI-powered creative testing.
Coverage Details
Bias Distribution
- There is no tracked Bias information for the sources covering this story.
To view factuality data please Upgrade to Premium
Ownership
To view ownership data please Upgrade to Vantage
