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Why Are Hrithik Roshan and Jr NTR Promoting 'War 2' Separately? - The Statesman

  • Yash Raj Films is releasing the action sequel War 2 globally on August 14, 2025, with a grand IMAX premiere as part of its expanding spy universe.
  • To maintain the strong rivalry between their characters as the film’s main attraction, the filmmakers have chosen for Hrithik Roshan and Jr NTR to promote War 2 separately, avoiding joint appearances during the film’s marketing.
  • This promotional approach involves keeping the actors apart during interviews, videos, and public appearances before the film’s release to preserve the sense of rivalry portrayed between their characters on screen.
  • A senior trade insider revealed that Hrithik and Jr NTR will promote 'War 2' separately, with arrangements ensuring they do not appear on stage together, feature jointly in any promotional videos before the release, or be seen together publicly.
  • This approach aims to heighten audience anticipation by delivering the best viewing experience through an undiluted on-screen conflict during a highly competitive Telugu market release period.
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Gulte broke the news in on Tuesday, July 1, 2025.
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