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Walmart, MLS ink partnership to capitalize on growing U.S. soccer fandom

Summary by CNBC
Walmart and Major League Soccer have entered into a multiyear partnership as both look to capitalize on the 2026 World Cup and MLS' young, diverse fanbase.

9 Articles

It is a strategic partnership that should make talk about it on both sides of the Atlantic: Walmart, a global distribution giant, has just announced a major agreement with the Major League Soccer (MLS). A weight alliance that illustrates the rapid evolution of the marketing landscape in North American sport, where brands seek to get closer to fans through increasingly immersive and community experiences. With this collaboration, Walmart does not…

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NBC Dallas-Fort Worth broke the news in Fort Worth, United States on Tuesday, July 29, 2025.
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