Walmart completes acquisition of VIZIO
- Walmart officially completed its $2.3 billion acquisition of Vizio, a TV manufacturer, enabling it to enhance its reach in connected TV.
- The purchase includes Vizio's SmartCast Operating System, which has over 18 million active accounts, benefiting Walmart's advertising opportunities.
- Analysts believe this deal positions Walmart to effectively compete with companies like Samsung and Roku in the retail and CTV market.
58 Articles
58 Articles
Walmart buys Vizio for $3.2bn
Vizio makes smart TVs which go easy on the wallet and hard on the ads. Perfect for a retailer like Walmart, which has bought the company for $3.2bn. "VIZIO offers great products at great prices that customers love. They've always put customers at the center of their business – and that's core to Walmart's values and the omnichannel experiences we're excited to roll out," wrote Walmart exec Seth Dallaire in a press release. — Read the rest The p…
Walmart Buys Vizio For $2.3B, All Gross Profit Comes From Spying on Users
Walmart’s $2.3 billion purchase of Vizio not only expands its retail offerings but also brings valuable advertising technology and vast user data into its fold. Key Facts: – Walmart has acquired Vizio for $2.3 billion. – Vizio’s advertising division, Platform Plus, contributes all of the company’s gross profit. – Vizio’s SmartCast OS collects data from 19 million active user accounts. – In 2017, Vizio paid a $2.2 million fine for tracking viewer…
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