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Walmart completes acquisition of VIZIO

  • Walmart officially completed its $2.3 billion acquisition of Vizio, a TV manufacturer, enabling it to enhance its reach in connected TV.
  • The purchase includes Vizio's SmartCast Operating System, which has over 18 million active accounts, benefiting Walmart's advertising opportunities.
  • Analysts believe this deal positions Walmart to effectively compete with companies like Samsung and Roku in the retail and CTV market.
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progressivegrocer.com broke the news in on Tuesday, December 3, 2024.
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