Waitrose Trials Change to Loyalty Scheme Perk (but You Could Face £3 Charge)
- In October 2022, Waitrose reinstated the popular free coffee benefit to its MyWaitrose rewards program after having paused it during the Covid cost-saving measures.
- Waitrose reintroduced the perk without requiring a purchase, reversing the 2022 policy that made buying an item mandatory for the free coffee.
- To support the perk, Waitrose started a reusable cup trial this week in nine UK stores, allowing MyWaitrose members to borrow a cup for their free coffee.
- Customers must return the borrowed cup within seven days to avoid a £3 charge, and the trial aims to reduce plastic waste through a circular system.
- If successful, the trial in nine branches will expand, suggesting Waitrose's ongoing commitment to sustainability and enhancing its loyalty scheme benefits.
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Waitrose to make huge loyalty scheme change this week that will leave shoppers divided
WAITROSE is making a huge change to its loyalty scheme as it adds a new perk but shoppers will be divided. The supermarket is offering shoppers the chance to borrow a reusable coffee cup so they can redeem their free coffee when shopping as part of a new trial. GettyWaitrose has made a huge change to its loyalty scheme[/caption] Shoppers will have seven days to return the cup to a designated collection point or they will be charged a £3 penalty.…
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