US EditionBroadcom Ends Business with VMware’s Lowest-Tier Channel Partners
- Broadcom ended VMware's lowest-tier Registered partner program in January 2024, affecting partners like Ingram Micro globally.
- The change followed Broadcom's acquisition of VMware and a strategic review aiming to focus on more qualified partners and private cloud solutions.
- Broadcom requires partners to meet new engagement standards including joint business plans and ongoing certifications while moving customers to VMware Cloud Foundation.
- Analyst Michael Warrilow criticized Broadcom's approach, suggesting it could undermine what was once one of the industry's most thriving partner networks, while Microsoft intends to increase its commitment to partners who drive meaningful customer transformation.
- The partner program restructuring risks partner and customer migrations to competitors like Microsoft and Nutanix, suggesting challenges for VMware's ecosystem sustainability.
13 Articles
13 Articles
VMware Drops the Lowest Tier of Its Partner Program, Except In Europe
An anonymous reader quotes a report from The Register: Broadcom's VMware business unit has dropped the lowest tier of its channel program, a move one analyst told The Register will benefit its rivals. The virtualization pioneer currently operates a four-tier channel program spanning Pinnacle, Premie...
VMware Cuts Lowest Partner Tier in Broadcom Overhaul
In a significant reshaping of its channel strategy, VMware, under the ownership of Broadcom, has decided to eliminate the lowest tier of its partner program, signaling a bold pivot toward a more focused private cloud ecosystem. The move, announced recently, underscores Broadcom’s intent to streamline its partner network by prioritizing those who are deeply invested in delivering VMware Cloud Foundation (VCF) solutions, particularly with the upco…
Instead of four partner levels so far, Broadcom will have only three in the future, and companies will also be able to meet these requirements. (Broadcom, Virtualization)
Broadcom adjusted its VMware partner program, canceled the lowest-level dealer qualification, and focused on working with large customers. This move caused a large number of small dealers to lose their dealer qualifications, causing dissatisfaction and business transfer to competitors. Broadcom said that the top three levels of dealers contributed most of the sales, but small dealers believed that Broadcom's price increases and policy adjustment…
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