US EditionPluribus Is Apple TV's Biggest Drama Series Launch Ever
Apple TV's Pluribus, created by Vince Gilligan, surpassed Severance Season 2 with 6.4 million U.S. viewing hours in its first week, setting a new global drama record.
- On Nov. 7, Apple TV premiered Vince Gilligan's Pluribus with two episodes, and Apple says it set a new global drama-series launch record.
- In a 2022 bidding war, Apple TV secured Pluribus with a two-season order, backed by Vince Gilligan, creator, and a strong 2025 slate.
- Luminate found Pluribus logged 6.4 million hours in its first seven days in the U.S., placing fourth for the week, while Apple TV has not released totals despite reports of app crashes from high demand.
- New episodes release Fridays, with episode four yesterday and episode 5 early on Wednesday, November 26, for the nine-episode season ending December 26.
- The launch also strengthens Apple TV's 2025 momentum, and engagement may rise when Formula 1 and Major League Soccer join the base subscription in 2026, while Google Easter eggs and 202-808-3981 boost cultural buzz.
13 Articles
13 Articles
Vince Gilligan’s ‘Pluribus’ sets all-time record for biggest Apple TV drama series launch
Rhea Seehorn in "Pluribus," now streaming on Apple TV. Vince Gilligan's highly anticipated sci-fi series "Pluribus" has stormed to the top as Apple TV's most-watched drama launch ever. According to Apple, the "Breaking Bad" creator's new show has shattered the previous record set by "Severance" Season 2, delivering the platform's biggest global debut for a drama series across more than 100 territories. The strongest viewership came from the U.S.…
Since last November 7 we have available on Apple TV the new series by Vince Gilligan (Breaking Bad), entitled Pluribus, which launches a new episode every Friday on the streaming platform.With Rhea Seehorn (Better Call Saul) in front of the cast, the plot of the series follows the story of Carol Sturka, an entire superselling author of historical romantic novels.During a successful promotion tour of her latest book, a mysterious phenomenon arise…
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