VIDA and KKR Launch ‘6 for 6’ Campaign to Drive EV Charging Infrastructure Expansion

VIDA and KKR Launch ‘6 for 6’ campaign to accelerate India’s EV charging infrastructure

VIDA, powered by Hero MotoCorp, has announced a unique purpose-driven initiative in partnership with Kolkata Knight Riders (KKR), bringing together the excitement of cricket and the future of sustainable mobility. As the Title Partner of KKR, VIDA has launched the ‘6 for 6’ campaign — a first-of-its-kind initiative that transforms every six hit on the field into a step forward for India’s EV charging infrastructure. Under the campaign, VIDA has …

VIDA and KKR launch ‘6 for 6’ Campaign to drive EV charging infrastructure expansion

New Delhi: VIDA, powered by Hero MotoCorp, has partnered with Kolkata Knight Riders (KKR) to launch the ‘6 for 6’ campaign, a purpose-led initiative that links on-field cricketing action with the expansion of India’s electric vehicle (EV) charging infrastructure. As the Title Partner of KKR, VIDA will install a 6kW fast charger for every six hit by the team during the 2026 T20 season. The initiative aims to accelerate EV adoption by strengthenin…