Victoria’s Secret hires Savage x Fenty vet in leadership overhaul

Victoria’s Secret hires Savage x Fenty vet in leadership overhaul

The lingerie company named Adam Selman as its executive creative director and appointed three brand presidents.

Victoria’s Secret Taps Designer Adam Selman as Executive Creative Director

Selman previously spent time at Savage X Fenty as chief design officer.

Primark's 'luxurious' £22 pyjamas that look like £59 Victoria's Secret ones

Shoppers say they have a 'really nice' quality

Victoria’s Secret appoints Savage X Fenty chief designer as new SVP

Victoria’s Secret has announced the appointment of Adam Selman, chief design officer of Savage X Fenty, as its new SVP, executive creative director, effective 14 April. In his new role, Selman will report directly to the group’s chief executive officer Hillary Super. He is a visionary creative leader and designer known for his ability to fuse “bold” fashion design with brand storytelling. With a background in performance and visual storytelling,…

Adam Selman previously worked at Savage X Fenty as artistic director.

Can Victoria's Secret Win Over Gen Z?

That was fast. The wings are back. Models tromped down the catwalk of the Victoria’s Secret fashion show for the first time last year after a six-year hiatus. The company, like many legacy retailers, has struggled to find its niche with next-generation consumers. Sure, a few millennials are still snatching up the PINK label sweatpants they wore in college and risqué VS lingerie, but Gen Z? Not so much. But Victoria Secret’s transformation may ju…