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United States · United StatesGeneration X has been the biggest spending consumer demographic in the world since 2021. Gen X is also called “The Invisible Generation,” as journalists often neglect them to focus on new(er) and shin(ier) millennials and Gen Z. Not to mention that it is the smallest generation in numbers sandwiched between boomers and their children. For decades, Generation X has been ignored because they were perceived to have little influence.
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Which Next Gens Have Spending Power? - The Robin Report

Amazon · United KingdomPrime sprinted into more than 90,000 retail locations worldwide—without first validating real, sustained consumer demand. That’s a risky formula. Shelf space comes at a premium. Slotting fees, return logistics, and strained retailer relationships can rapidly erode profitability when product velocity stalls. And that’s exactly what happened.Read Article
How Once-Hot Prime Hydration Flatlined - The Robin Report

London, England · LondonSpace NK is still growing at pace. Last year, its earnings increased 34 percent to $265 million, powered by growth in its under-25 consumer cohort, the retailer’s fastest-growing demographic. Even with the return of Sephora in the U.K., and the growth of Boots, the domestic Walgreens-owned chain, which has also pivoted hard into beauty, Space NK has retained customers with its loyalty program and differentiated offer.Read Article