Viacom18 bags Women’s IPL media rights for 2023-27 cycle, BCCI secretary Jay Shah reveals colossal per-match value
35 Articles
35 Articles
Viacom18 bags media rights for women's IPL for 951 crores
Women's IPLThe inaugural Women's IPL is likely to begin in the first week of March. Five teams will compete and all the matches will be held in Mumbai.PTIPTIThe Board of Control for Cricket in India (BCCI) on Monday, January 16, announced that Viacom18 have grabbed the media rights for the upcoming Women's Indian Premier League (IPL) for Rs 951 crore for five years after pipping other bidders, including Disney Star and Sony, in the closed-bid au…
Viacom 18 bags media rights for Women's IPL for 951 crore
The auction for the T20 league was conducted by the cricket board in Mumbai on Monday. The inaugural Women's IPL is likely to begin in the first week of March. Five teams will compete and all the matches will be held in Mumbai.The global rights comprise three categories -- linear (TV), digital and combined (TV and digital) and Viacom 18 successfully bid for the combined rights.
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