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Vegan Charity Viva! ad Featuring Baby Being Taken From Mother Banned

  • An advert by the vegan charity Viva! featuring a baby being taken from its mother has been banned by the Advertising Standards Authority for being irresponsible and distressing, likely causing widespread offense.
  • The ASA received 25 complaints about the ad, with concerns it was particularly upsetting for viewers who have lost a child.
  • Juliet Gellatley, the founder of Viva!, rejected the ASA's decision, stating that the ad was meant to raise awareness of animal suffering and was not intended to shock.
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The Cologne Higher Regional Court has ruled that leather-free products may not be advertised with the term "apple leather." The court announced this on Thursday. The reason for this is a lawsuit filed by an association of the leather-producing industry against an online retailer that advertised vegan dog collars as "apple leather." The court found the term misleading to consumers, as the term "leather" generally refers to animal products. The ad…

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The Independent broke the news in London, United Kingdom on Tuesday, July 15, 2025.
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