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Veganuary and the Vegan Sausage (T)rolls: Conflict and Commercial Engagement in Online Climate-Diet Discourse

Summary by Nature
Social media platforms have become critical venues for a wide spectrum of influence campaigns, from activism to advertising. Sometimes these two ends overlap and it remains unknown how the latter might impact the former. Situated within contemporary scholarship on vegan activism, this work examines corporate involvement with the Veganuary 2019 campaign on Twitter, as well as the antagonistic backlash it received. We find that the activists and c…

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Introduction At the time this text is written, the majority of canteens in the anarchist or self-governing areas of struggle in fRance are vegan. That is, they do not serve products of animal origin (meat, milk, egg, honey, etc.). This situation may lead to the belief that this is a certain form of "victory" or in any case a recognition of the theories and struggles of the anti-specist movement within the anarchist, autonomous or "radical left" …

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rebellyon.info broke the news in on Thursday, June 26, 2025.
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