US EditionValidity Acquires Litmus, Advances Leadership as Best-in-Class Global Provider of Marketing Success and Customer Data Intelligence Solutions
- Validity, Inc. Acquired Litmus on April 10, 2025, in Boston, according to the announcement.
- Validity aims to empower marketers with a platform for creating and monitoring email campaigns.
- The acquisition adds Litmus to Validity's platform, enhancing its capabilities for email optimization.
- Mark Briggs, Validity's CEO, said Validity's platform increases engagement and customer data trust.
- The combined platform should help professionals boost engagement and improve email ROI.
37 Articles
37 Articles
Validity Acquires Litmus, Advances Leadership as Best-in-Class Global Provider of Marketing Success and Customer Data Intelligence Solutions
BOSTON, April 10, 2025 /PRNewswire/ -- Validity, Inc., the leading provider of marketing success and customer data intelligence solutions, today announced it has completed the acquisition of Litmus, the leading global provider of email optimization and testing solutions.
Validity Acquires Litmus to Boost Marketing Data Leadership
Validity, Inc., the leading provider of marketing success and customer data intelligence solutions, announced it has completed the acquisition of Litmus, the leading global provider of email optimization and testing solutions. This agreement marks a continued step in Validity’s mission to empower marketers with an encompassing platform to create, optimize, deliver, and monitor high-performing email campaigns at scale. “For years, thousands of th…
Validity Acquires Litmus, Advances Leadership as Best-in-Class Global Provider of Marketing Success and Customer Data Intelligence Solutions - IT News Direct
BOSTON, April 10, 2025 /PRNewswire/ — Validity, Inc., the leading provider of marketing success and customer data intelligence solutions, today announced it has completed the acquisition of Litmus, the leading global provider of email optimization and testing solutions. This agreement marks a continued step in Validity’s mission to empower marketers with an encompassing platform to create, optimize, deliver, and monitor high-performing email ca…
Validity Acquires Litmus, Advances Leadership as Best-in-Class Global Provider of Marketing Success and Customer Data Intelligence Solutions - Caribbean News Global
BOSTON–(BUSINESS WIRE)–Validity, Inc., the leading provider of marketing success and customer data intelligence solutions, today announced it has completed the acquisition of Litmus, the leading global provider of email optimization and testing solutions. This agreement marks a continued step in Validity’s mission to empower marketers with an encompassing platform to create, optimize, deliver, and monitor high-performing email campaigns at scale…
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