Vail Resorts CEO Rob Katz says European ski resorts would benefit from a megapass
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Vail Resorts CEO Rob Katz says European ski resorts would benefit from a megapass
Rob Katz thinks European skiers need an Epic Pass, and he may well be the one to bring it to them. But he’s not in a rush to do so. In the Vail Resorts CEO’s first earnings call since returning to the chief executive role in May, Katz focused much of his comments on his core belief that skiers should commit their dollars to their ski passes before the season begins. That strategy, known as advance commitment, prompted Katz to launch the industry…
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