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Using the Fogg Behavior Model to drive product growth

Summary by Product-Led Alliance | Product-Led Growth
What is the Fogg behavior model?The Fogg Behavior model is a science-backed framework for understanding and creating behavior change.Created by Stanford Professor, Dr. BJ Fogg, the Fogg behavior model suggests behavior is equal to motivation times ability times prompt (B=MAP). Essentially, it’s when these three elements come together at the same time, action is most likely to occur.The Fogg Behavior Model | Credit: BJ FoggThis model has many use…
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Product-Led Alliance | Product-Led GrowthProduct-Led Alliance | Product-Led Growth

Using the Fogg Behavior Model to drive product growth

What is the Fogg behavior model?The Fogg Behavior model is a science-backed framework for understanding and creating behavior change.Created by Stanford Professor, Dr. BJ Fogg, the Fogg behavior model suggests behavior is equal to motivation times ability times prompt (B=MAP). Essentially, it’s when these three elements come together at the same time, action is most likely to occur.The Fogg Behavior Model | Credit: BJ FoggThis model has many use…

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Product-Led Alliance | Product-Led Growth broke the news in on Tuesday, March 11, 2025.
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