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Using personalization to boost loyalty program engagement

Summary by Alchemer
The following blog references the recent Forrester report, titled “Use Personalization to Activate Loyalty Program Value”.  To access the full report, go here.  Loyalty programs have long been a key strategy for businesses aiming to retain customers and encourage repeat engagement. Customers who participate in these programs tend to stay loyal longer and make more frequent purchases. However, with just about every brand running some sort of loya…
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AlchemerAlchemer

Using personalization to boost loyalty program engagement

The following blog references the recent Forrester report, titled “Use Personalization to Activate Loyalty Program Value”.  To access the full report, go here.  Loyalty programs have long been a key strategy for businesses aiming to retain customers and encourage repeat engagement. Customers who participate in these programs tend to stay loyal longer and make more frequent purchases. However, with just about every brand running some sort of loya…

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Alchemer broke the news in on Saturday, March 8, 2025.
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