Using AI to catch emotional shifts before crisis hits

Using AI to catch emotional shifts before crisis hits

Bianca Prade on how real-time sentiment can shape smarter, faster strategy. Today, a brand’s reputation can move as fast as a consumer can send a tweet. A single post or campaign misstep can spark a wave of sentiment – positive or negative – that quickly gains traction and becomes difficult to reverse. “Emotion moves fast,” said Bianca Prade, CEO of BStrategies and a visiting scholar at George Washington University. She and her team have develop…