USA: search for agencies on Linkedin, provokes reactions from the advertising industry - The Media Leader

While Nike for Jordan or The North Face looked for their agency on Linkedin, this news caused a stir in the advertising industry, which fears the replay of the competition rules. Here is a process that obviously had little anticipated or at least not taken seriously, at least as long as the agency's research on the professional social network concerned only small brands (small accounts). Everything changed from the moment or major accounts such …