US EditionDigest: FTC Targets Google & Amazon Over Search Ads; Penske Media Hits Google With AI Suit
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Digest: FTC Targets Google & Amazon Over Search Ads; Penske Media Hits Google With AI Suit
In today’s Digest, we discuss the FTC targeting Google and Amazon over search ads, Penske Media hitting Google with an AI suit, and a court denying Google’s request to halt Epic Play Store changes. The post Digest: FTC Targets Google & Amazon Over Search Ads; Penske Media Hits Google With AI Suit appeared first on ExchangeWire.com.
The Federal Trade Commission (FTC) has opened an investigation into their digital advertising practices against Google and Amazon, reports Bloomberg. The authority is seeking to verify whether the two groups are sufficiently transparent to advertisers regarding automated auctions that determine the display of sponsored links. The FTC wants to know, in particular, whether Amazon clearly communicates the minimum price to participate in the auction…
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