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Prices To Rise For Prestige European Consumer Products, Making U.S. Brands More Competitive

UNITED STATES, JUL 28 – Luxury brands face pressure to raise U.S. prices due to 15% tariffs amid a global sales decline and a loss of 50 million customers last year, Bain consultancy said.

Summary by Forbes
The EU 15% tariff will raise prices on European consumer brands from luxury, autos, food and beauty. This could reduce demand and make US-based brands more competitive.

5 Articles

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The big European groups in the luxury sector breathe with some relief after knowing that the definitive tariff with the United States (USA) will be 15%, a percentage lower than that that companies came to fear at the start of the trade crisis unleashed by the Trump administration. It is not for less: it is the main world market of luxury, where a giant like LVMH, owner of brands like Louis Vuitton or Bulgari, plays 25% of its sales.

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Colorado Springs Gazette broke the news in Colorado Springs, United States on Monday, July 28, 2025.
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