US EditionUS online spending surges $24.1 billion as steep discounts boost sales, Adobe Analytics says
UNITED STATES, JUL 12 – U.S. retailers saw a 30.3% increase in online sales during the mid-July event driven by discounts on back-to-school items and extended promotional periods, Adobe Analytics reported.
- Amazon hosted its summer Prime Day sales event from July 8 to 11, generating $24.1 billion in U.S. online sales.
- Amazon extended Prime Day to four days this year amid fierce competition from other major retailers launching overlapping deal events.
- Prime Day featured aggressive promotions across categories, with apparel discounts averaging 24% and electronics at 23%, similar to last year.
- Shopping on mobile led transactions, driving 53.2% of online sales, surpassing Adobe's forecast of 52.5%, while discounts ranged between 11% and 24%.
- The event's strong sales growth of 30.3% highlights Prime Day's evolution into a back-to-school shopping season despite trade tensions and margin pressures.
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14 Articles
US online spending surges $24.1 billion as steep discounts boost sales, Adobe says
Online spending soared $24.1 billion across U.S. retailers during the stretch from July 8 to 11 – dubbed "Black Friday in Summer", outpacing Adobe Analytics' prior forecast, as eager shoppers rushed to snap up deep discounts on back-to-school essentials.
US Online Spending Surges $24.1 Billion as Steep Discounts Boost Sales, Adobe Says
Online spending soared $24.1 billion across U.S. retailers during the stretch from July 8 to 11 – dubbed “Black Friday in Summer”, outpacing Adobe Analytics’ prior forecast, as eager shoppers rushed to snap up deep discounts on back-to-school essentials. Retailers recorded online sales growth of 30.3% during events that included Amazon Prime Day, Adobe said on Saturday, compared with its projections of 28.4%. Online retail sales in the U.S. rose…
US Retailers See Record Online Sales as Summer Deals and Mobile Shopping Boom
US Online Spending Surges $24.1 Billion Amid Steep Summer Discounts, Says AdobePrime Day and Competing Sales Power a… The post US Retailers See Record Online Sales as Summer Deals and Mobile Shopping Boom appeared first on IMP.NEWS.
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