Inside NBCUniversal’s all-singing, all-dancing pitch to advertisers

Inside NBCUniversal’s all-singing, all-dancing pitch to advertisers

The media conglomerate boasted a portfolio that drives $1.4 trillion of consumer spending every month — and took shots at its upfront competitors.

Upfronts Blend Showmanship With Anxiety As Media Giants Vie With Streamers And Economic Jitters

The year has gotten off to a clamorous start for corporate America (not to mention the rest of us), with epic stock market gyrations and President Trump’s chaotic tariff rollout ramping up the anxiety levels. Taking the stage against that backdrop this week in New York, major media companies will respond by doing what they […]

Disney’s Rita Ferro Rethinks Upfronts: 'You Buy Cars All Year. Why Not Ads?

SALES STAR Disney’s Rita Ferro, at the company’s 2024 Upfront, tells me “breakthrough storytelling” still matters to ad buyers. (Dia Dipasupil/Getty Images)ShareSubscribe nowI write about TV from L.A. I interviewed Universal TV president Erin Underhill about the new deal structure her studio is beta-testing with writers and spoke to MRC TV president Jenna Santoianni about how the indie studio beats the big guys. I’m at elaine@theankler.comGood m…

With upfronts kicking off today, major media companies and streaming giants prepare to pitch ad buyers amid economic anxieties and Trump's tariff threats

Mediagazer presents the day's must-read media news on a single page.

A media buying briefing has been released to encourage buyers to use the Upfronts legacy scale to assess the flexibility of digital purchasing

NewFronts week has concluded, and YouTube has entered the video ad market, where the established linear, cable, and streaming sellers will be...