US EditionUnited to ramp up luxury services amid robust demand for premium travel
- United Airlines announced the Polaris Studio business class suite for its Boeing 787-9 Dreamliners, debuting in 2026 with inaugural flights from San Francisco to Singapore and London.
- United developed Polaris Studio to meet growing demand for premium travel amid changed post-pandemic habits and a rebound in corporate bookings across North America.
- Polaris Studio offers 25% larger seats, 27-inch 4K screens, caviar dining, skincare kits, upgraded pajamas, and enhanced ground VIP services, while the existing Polaris cabin gets larger screens and sliding doors.
- United plans to receive its first Boeing 787-9 outfitted with the updated cabin by the end of 2025, aiming to operate inaugural international flights in 2026 and expand its premium fleet to at least 30 aircraft by 2027 amid ongoing economic challenges from tariffs.
- This rollout underscores United's strategy to capitalize on premium travel's high margins and bolster resilience against economic and regulatory challenges affecting the aviation industry.
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Sydney Morning Herald+3 Reposted by 3 other sources
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·Sydney, Australia
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With the launch of "Polaris Studio," 25% more spacious than the traditional Business cabin (which remains and is renewed), the US carrier brings up to 5 configurations in the next generation aircraft
·Italy
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Total News Sources21
Leaning Left5Leaning Right1Center7Last UpdatedBias Distribution54% Center
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C 54%
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