Unilever's new CEO wants to make the Dove soap maker popular with influencers as a 'machine of content creation'

Unilever's new CEO wants to make the Dove soap maker popular with influencers as a 'machine of content creation'

“I don’t have any emotional engagement with any brand when it comes to portfolio management,” Unilever CEO Fernando Fernandez said.

Unilever: 5 things we know about new CEO’s strategy

Unilever's new CEO Fernando Fernandez spilled the beans on his long term vision for the company's future.

Unilever boss promises sharp increase in social-media spending

Want some opinions on trends in marketing? Try asking the new boss of one of the world’s biggest consumer goods companies. The post is from Music Ally.

Unilever CEO eyes more opportunities in India

read the original version on: www.retailnews.asia Unilever’s newly-appointed CEO Fernando Fernandez has voiced optimism about the Indian market, believing in its long-term growth potential despite quarterly revenue shortfall. In an interview with Barclays earlier this month, Fernandez highlighted the brand’s long-term prospects in India, despite the country’s substantial food inflation. He says India is unique since richer and poorer Indians dwe…

Unilever To Increase Spend On Social Media Marketing And Accelerate Pace Of Food Brand Disposals

Unilever’s new Chief Executive has revealed that the business is planning to recruit more social media influencers to market its products because consumers are “suspicious” of corporate branding. According to the Financial Times, Fernando Fernandez told Barclays analyst Warren Ackerman (more…) The post Unilever To Increase Spend On Social Media Marketing And Accelerate Pace Of Food Brand Disposals appeared first on KamCity.