US EditionUK Shop Price Inflation Falls to 1% on Heavy Discounting
Bigger discounts in clothing, furniture and Easter food helped pull shop prices down as retailers tried to boost cautious spring spending.
- Overall shop price inflation dropped to 1% in April from 1.2% in March, according to data from the British Retail Consortium and NIQ. This rate sits below the three-month average of 1.1%.
- Widespread discounting on DIY goods pulled down inflation, while Food inflation dipped to 3.1% from 3.4% in March. Retailers competed harder on price amid weakening consumer confidence.
- To stimulate spring spending, retailers discounted Easter items like chocolate, though fresh Food prices remain 3.9% higher than last April. These efforts target weakening consumer confidence.
- Chancellor Rachel Reeves recently stated the Iran crisis is "not our war, but it is pushing up bills for families and businesses." She emphasized keeping costs down remains her primary economic priority.
- Experts warn consumers are yet to see the "full force" of the Middle East conflict, as Mike Watkins, head of retailer insight at NIQ, projects increased fuel prices will impact supply chains. Resolution Foundation research shows households face £480 in increased energy costs this year.
15 Articles
15 Articles
perspectivemedia.com
Shop price inflation falls on back of heavy discounting by retailers
Consumers have been warned they are yet to see the full force of the Middle East conflict feeding into prices. Shop price inflation fell in April on the back of heavy discounting by retailers amid warnings consumers are yet to see the “full force” of the Middle East conflict. Shop prices overall are now 1% higher than last April, down from 1.2% in March and below the three-month average of 1.1%, according to the British Retail Consortium (BRC) a…
Easter discounts lower UK shop price inflation in April, BRC survey shows
Easter promotions on chocolate eggs, home renovation materials and clothing helped lower shop price inflation in April, offering households some respite ahead of an expected further rise in prices caused by the Iran war.
The Independent
Western Morning NewsUK shops heavily reduced prices to lure in shoppers amid Iran war
Shop prices overall are now 1 per cent higher than last April
Shop price inflation drops to 1.0% as discounts surge
Shop price inflation slowed to 1.0 per cent year on year in April, down from 1.2 per cent in March, as retailers stepped up promotional activity to stimulate spending amid fragile consumer confidence, according to the British Retail Consortium (BRC).The latest data, covering 1–7 April 2026, showed inflation falling below the three-month average of 1.1 per cent, driven largely by price cuts across non-food categories. Non-food inflation slipped i…
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