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U.K. brands spend more on retail media but ‘disconnected commerce’ hampers faster growth

Summary by Digiday

U.L. and EU spending on RMNs is rising, but marketers say issues with measurement and internal politics are delaying upper-funnel investment.

U.L. and EU spending on RMNs is rising, but marketers say issues with measurement and internal politics are delaying upper-funnel investment.

14 hours ago

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Digiday broke the news 14 hours ago on Thursday, May 21, 2026.

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