TV: Sharing Screen, According to Decrypt的Media - The Media Leader EN
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According to the fifth wave of CSA Research and Havas Media Network's Decrypts Media study, 92% of respondents are engaged in at least one activity on TV, which remains primarily a screen of content. Several viewers dominate 89% of those interested in watching group videos and 86% of the programmes, far ahead of music (36%) or games (23%). According to the study, direct leads dance (75%) ahead of streaming (60%), and cinema (71%), series (64%) a…
As screens multiply and usages become more personal, television continues to play a reuniting role. This is one of the main lessons of the fifth wave of Decrypt的Media, led by the teams of CSA Research and the Customer Media Intelligence Department of Havas Media Network. This time devoted to the use of television as a screen for sharing, it shows that despite the explosion of platforms and the multiplication of screens, television retains a coll…
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