Trump's granddaughter launches clothing brand from White House
Kai Trump debuted a $130 sweatshirt line named after her, promoting it with a White House photoshoot alongside President Trump, highlighting her entry into fashion and business.
- On Thursday, Sept. 25, Kai Trump launched her self-named clothing line with promotional photos and a public appearance at the White House, standing beside President Donald Trump.
- With about 2 million followers, Kai Trump leveraged Instagram and YouTube to promote her line, framing it as building an independent brand with NIL endorsements valuing her over $1 million.
- The collection focuses on plain crew-neck sweatshirts with her initials and signature, available in navy, white and black, in two cuts: a wide women's and narrower unisex fit.
- Critics reacted sharply to the White House-backed promotion as Mara Keisling wrote `This is absolutely criminal`, and others called for impeachment or claimed profits should be public property.
- Analysts estimate first-year revenue could reach $5 million to $10 million as the launch positions Kai within Trump family businesses and children, while the White House said it sees no conflict of interest.
117 Articles
117 Articles
Trump's Granddaughter Is Now Using Her Platform To Sell $130 Sweatshirts—And The Grift Is Strong With This One
The 18-year-old eldest child of Donald Trump Jr. and ex-wife Vanessa and MAGA Republican President Donald Trump's eldest grandchild, Kai Trump, is drawing criticism for using the White House as a backdrop to sell overpriced sweatshirts.Unveiled Thursday on Instagram, the $130 sweatshirts feature a K and T on the chest, her signature near the sleeves left cuff, and KAI on the yoke on the back. The homage to herself is in keeping with her grandfat…
‘Arrest Her Immediately’: Kai Trump’s Shady Merch Drop Accused of Being a Scam After Allegedly Stealing American Eagle’s Logo in Another Trump Hustle
When your grandfather controls the Oval Office and your last name opens doors most people only dream of, why not turn the White House into your personal photo studio? That’s exactly what 18-year-old Kai Trump did when she launched her clothing line on Sept. 25, transforming America’s most iconic residence into the backdrop for her fashion debut. The eldest granddaughter of President Donald Trump unveiled the Kai Trump Shop, featuring long-sleeve…

Donald Trump's granddaughter Kai presents her new fashion brand. The advertising photos in front of the White House again raise questions about the Trump family's power and business.
Did Kai Trump copy her clothing Brand’s ‘KT’ Logo from American Eagle? Here’s what netizens are saying
Kai Trump has voiced pride in her collection, which she officially debuted a day before her Ryder Cup appearance. She unveiled the “KT” brand on Instagram, making the announcement against the backdrop of the White House.
Trump’s granddaughter launched her new merch at the White House
President Donald Trump’s granddaughter, Kai Trump, posted a series of photos and videos taken at the White House to promote sweatshirts she is selling on her website. The 18-year-old has millions of followers across social media.
Coverage Details
Bias Distribution
- 41% of the sources are Center
Factuality
To view factuality data please Upgrade to Premium