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Trump's granddaughter launches clothing brand from White House

Kai Trump debuted a $130 sweatshirt line named after her, promoting it with a White House photoshoot alongside President Trump, highlighting her entry into fashion and business.

  • On Thursday, Sept. 25, Kai Trump launched her self-named clothing line with promotional photos and a public appearance at the White House, standing beside President Donald Trump.
  • With about 2 million followers, Kai Trump leveraged Instagram and YouTube to promote her line, framing it as building an independent brand with NIL endorsements valuing her over $1 million.
  • The collection focuses on plain crew-neck sweatshirts with her initials and signature, available in navy, white and black, in two cuts: a wide women's and narrower unisex fit.
  • Critics reacted sharply to the White House-backed promotion as Mara Keisling wrote `This is absolutely criminal`, and others called for impeachment or claimed profits should be public property.
  • Analysts estimate first-year revenue could reach $5 million to $10 million as the launch positions Kai within Trump family businesses and children, while the White House said it sees no conflict of interest.
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Donald Trump's granddaughter Kai presents her new fashion brand. The advertising photos in front of the White House again raise questions about the Trump family's power and business.

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The Daily Caller broke the news in Washington, United States on Thursday, September 25, 2025.
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