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Trump Says Japan to Import Ford’s Large F-150 Pickup Trucks

JAPAN, AUG 7 – American car companies face market challenges in Japan due to consumer preferences and tariff disputes amid a $550 billion investment package, officials said.

  • On August 5, U.S. President Donald Trump stated in a CNBC interview that Japan will begin importing Ford’s large F-150 pickup trucks to the U.S. market.
  • This announcement follows a trade deal announced last month that includes a $550 billion investment package by Japan into the United States, aimed at benefiting both nations.
  • The trade agreement seeks to reduce U.S. auto tariffs on Japanese cars from 27.5% to 15%, though an executive order clarifies that the 15% cap applies only to the EU, not Japan, creating some uncertainty.
  • Trump described the $550 billion investment as a “signing bonus” and praised the F-150 as “very beautiful” and expected to do well, despite longstanding challenges for American cars in Japan.
  • However, the F-150’s width of 2.4 meters and Japan’s narrow roads, plus cultural preferences for compact cars, mean American vehicles remain rare and face practical limits in Japan’s market.
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Upstract broke the news in on Wednesday, August 6, 2025.
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