Nestlé Under Fire as Perrier Sales Collapse Amid Water Scandal
8 Articles
8 Articles
Nestlé's brand saw its consumption fall by 24% in April compared to the same month last year, according to data revealed by France Info on Tuesday 27 May.
The association études et consommation (Asseco) is the consumer association created by the CFDT trade union. It exists in Occitanie Pyrénées Méditerranée since 1985. This association has decided to react to the complex situation in Perrier, owned by Nestlé Waters, forced to abandon the treatment of water by 0.2 micron filter, if the brand wishes to retain its authorization for the production of natural mineral water. "Perrier is blurred... The l…
The Perrier brand has suffered a significant drop in sales following the recent scandal that rocked the mineral water industry, calling into question consumer confidence in this iconic drink.
After the revelations about the undeclared use of filters by the Nestlé group, Perrier's consumption, in particular, plunges, marking a breach of confidence with the French. For their part, distributors adopt new strategies.
One could play to find out the seven mistakes between the bottle Perrier and his little sister Maison Perrier, launched in the spring of 2024, as much as they look alike. Clearly, Nestlé Waters, shaken by the bottled water scandal, is reluctant to explain the difference between the two brands.
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