US EditionTrend of the Week: Strange Encounters
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Trend of the Week: Strange Encounters
At a time when streaming services are overflowing with content and movie theaters continue to see attendance down 35 percent, film and TV studios are getting more and more creative with their marketing campaigns to capture the attention of audiences. But it’s not just that they’re standing up an eye-catching billboard or an engaging pop-up, studios are dropping consumers into the world of their latest production through some strange encounters w…
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