US EditionTrend of the Week: B-to-B For Me
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Trend of the Week: B-to-B For Me
In light of the recommendation era and the acceleration of AI tools, b-to-b event marketers this year are focused on taking personalization from buzzword to practice, customizing content, and making connections with attendees that speak to their business needs and the individual at every step of the journey. It’s an imperative that’s coming from the top down. In fact, Fast Company has declared 2025 “the year of personalization,” and its report c…
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