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Travis Kelce joins activist investor Jana Partners in push to revive Six Flags

  • On Tuesday, Jana Partners announced it partnered with NFL star Travis Kelce, consumer executive Glenn Murphy and technology executive Dave Habiger to form a group holding roughly 9% of Six Flags Entertainment Corp., The Wall Street Journal first reported.
  • The move comes as Six Flags Entertainment Corp. looks to reinvigorate attendance and profitability after leadership changes and a pandemic slump, while its stock is still down about 48% this year.
  • Kelce framed his involvement as personal, saying `I am a lifelong Six Flags fan and grew up going to these parks with my family and friends`, while Jana said the group will engage the board to `enhance shareholder value and improve the guest experience`.
  • Shares of Six Flags shot up more than 15% Tuesday following the news, and Scott Ostfeld, managing partner at Jana Partners, revealed the investment at the 13D Monitor Active-Passive Investor Summit.
  • Kelce's celebrity status adds unusual attention, as his January 28, 2024 appearance with Taylor Swift, pop star and Kelce's fianc�e, highlights the investor push.
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TMZ broke the news in Los Angeles, United States on Tuesday, October 21, 2025.
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