Trademark Strategies for Startups and Small Businesses

Trademark Strategies for Startups and Small Businesses

Trademark strategies for startups aren’t just a box to tick off—they are a foundational element of smart business planning. A brand can be brilliant, a logo unforgettable, a tagline clever—but none of that matters if someone else beats you to the United States Patent and Trademark Office (USPTO). For startups and small businesses, investing in brand identity is often one of the first moves made after formation. Yet, many skip the critical step o…