US EditionToyota: What Does Its New Partnership with Two Tech Giants Hold for Us?
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In the face of the rise of Chinese manufacturers in their local market, Toyota has decided not to confront them in front of them. Instead, the Japanese brand chooses a more radical approach: to unite with them. This cooperation, as surprising as it is historically, marks a strategic turning point for Toyota, accustomed to riding alone. An unprecedented alliance Long criticized for its cautious approach to electrification, Toyota returns to the f…
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